How do I build a successful analytics blog?

Analytics is one of the most popular niches to blog about online. The blog-o-sphere is full of people trying to make it big with an analytics blog.

For Data science professionals, blogging offers an opportunity to write about your passions in data and analytics. Not only that, but you can also monetize your blog to earn extra cash.

All of this fierce competition, though, means that you need to be more than just knowledgeable about your craft in order to “make it in 2021”. In other words, you need to devote enough attention to details like content research, promotion, how to connect with the community of data scientists and so on…blah, blah, blah. Not to worry. We got you covered fam.

Here are 4 strategies to set you apart from all those other blogs and gain boss status. Naw’ mean…:

  1. Do your research and pay due-diligence

As someone in a very competitive niche such as analytics, it’s very important to spend adequate time learning the happening trends and to decide who your ideal reader will be prior to beginning your blog.

Before we dive in any deeper, it’s crucial to choose your niche. Data science is a huge niche in and of itself, so choose a narrow subcategory within data science and cover it well because that’s the bread and butter of success in blogging.

In stage one of research, pay attention to the blogs in your subcategory (those with similar profiles and topics to yours). This will offer insight on what type of content the audience you cater to demands and help you to understand what to bring to the discussion so that you distinguish yourself from other niches. Then you should review the most read blogs on data science. Aside from content, here you can gather helpful info on how to structure content, set up the layout, design the blog, promote the blog, interact with readers etc. Remember to review hosting options and domain options as well to choose the best for your needs as a blogger. An additional point that is vital to your success is to check with your employer about company policy regarding having a blog.

2. Establish authority and build trust –

Good content is the crucial to creating an audience and building trust with them — this is important in terms of regularity of posts as well as content provided. To start, your content will not only help to make sure that you have repeat visits from people but it will also help with word-of-mouth recommendations because people get a lot out of reading your blog.

The credentials you possess and your expertise in your craft can enhance how much weight what you write carries in the minds of your readers. You can include them with your about page. Showing interactions with experts in industry and thought leaders in your field is an excellent strategy to demonstrate your authority via association. Apart from the blog posts, you need to maintain a regular presence on social media and frequently cover the latest updates of the industry. Another good way to communicate with your audience is by posting on social media and sending updates whenever there are advances in your industry. This will show that you’re on top of your craft and establish you as someone who stays current with your industry.

3. Become a member of a community of analytics enthusiasts

On option would be to join an existing community. If you don’t find one that caters to your subniche then you could start a new community for people who follow your blog or social media account and invite them to join you in discussions about your subniche of analytics on the platform in which you create a community. Further, you also have the option of connecting with professionals in communities for other niches and subniches that closely work with your particular niche/subniche (Tech entrepreneurs, startups, IT professionals, Alumni communities etc.). This would provide the opportunity to network and collaborate. With a discussion community you have the potential to engage in targeted research of the market for any niche/subniche in which you’re a member of the community. You have the opportunity to analyze the preferences of the audience for specific content via discussions and polls. The discussion boards of those communities are an excellent promotional tool and opportunity for you to display the content that you have on various platforms. Becoming a member of expert panels and answering queries from the members is an excellent way to establish yourself as a thought leader and expert authority on subjects related to your niche/subniche.

4. Diligently promote your blog

Reach and visibility are the difference between sink or swim for analytics bloggers. If your posts are not promoted and marketed regularly and consistently to achieve proper exposure to your ideal followers, then your blog can potentially flounder instead of grow.

You need to leverage social media platforms and professional communities where you can connect with potential followers to build a subscriber list. For example, if you interview experts in the field, share the videos of those interviews on Youtube Channel or if you write a new post for your blog, promote the blog post on Twitter while using appropriate hashtags. You should also follow influencers in your niche and pages/groups of the tech crowd and take part in the discussions rather than just posting on your own page. These strategies help to boost your blog’s visibility and also drive traffic to the blog. SEO plays a vital role in blog promotion. Make sure that you use the right keywords and your blog is optimized for SEO. Add linkbacks in your posts to influential bloggers and their posts or refer other blog posts regularly to earn linkbacks. Another possibility to promote your blog is to collaborate with influential bloggers for guest blogging to spread awareness of your blog, which will mutually benefit both of you by offering access to receptive audiences.

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